Elephants don’t work with mice.

That’s what I was told when I set up TRA 7 years ago. I found out they do, if the mice have something to offer.

Marketers realise that they now have many choices in their creative providers. Big marketers with big brands can continue to use big creative agencies for some work. AND AT THE SAME TIME they can use  small, flexible, personal agencies for other work.

Take Colgate Palmolive. They had exciting news about a new product combination and needed to be on TV to announce it. Using our TacticalTV product we managed to capture the excitement they wanted to convey.  AND Sales increased dramatically in the first week the ad aired!

Another example is Kimberly-Clark Australia. Alison Holland - Marketing Director, puts it this way. “The tactical TV commercial that Tony wrote and produced was perfect for our needs. He captured and brought to life the benefits of our new Snugglers nappy, giving consumers more rational reasons for purchase. We had looked at alternative “banner head or format” options but found TacticalTV to be much better value.”

Some other big marketers who have chosen to work with us include Unilever, MLC, News Ltd., Nestle, Zurich and Sunrice. As well as TV we’ve created and produced print, radio, internal presentation graphics, copywriting, illustration, and research stimulus.